Boost Travel Insurance Sales in Your B2B OTA

Increase travel insurance and extras sales for your B2B OTA using deferred payments. Boost average order value and agency coverage, risk-free.

You run a B2B OTA. You know your travel agencies work hard to give their clients the best trips. Often, travel insurance and extra services are crucial for a complete, worry-free holiday. But sometimes, price can make clients hesitate. How do you encourage agencies to sell these important extras, smoothly and without risk? The Challenge: Selling More Travel Insurance and Extras It's a common story. A customer has chosen their perfect trip. They're excited. Then you add the cost of travel insurance, maybe a car rental, or a special tour. Suddenly, the total price feels a bit too high. This often leads to agencies skipping these valuable additions, or customers dropping them from their cart. Why does this happen? Usually, it's about upfront cost. Even for essential items like insurance, paying everything at once can be a stretch. Your agencies want to offer comprehensive packages, but they also need to close sales. It’s a balancing act. Overcoming Price Sensitivity Many travellers simply can't or don't want to pay the full amount for a trip, including insurance, all at once. This isn't about affordability in the long term, but about cash flow right now. If your agencies can't offer flexible payment options, they risk losing the sale of these important extras. This means less commission for your agencies, and less protection for their customers. It's a lose-lose situation. Your B2B OTA needs a way to make these add-ons more accessible, without adding complexity or financial risk to your operations. The Solution: Deferred Payments for Travel Insurance and Extras Imagine your agencies could offer payment plans for travel insurance and other extras. This means customers pay for their main trip upfront or in stages, but they can pay for their insurance over a few months. This makes the total package feel much more manageable. Fliinow provides the infrastructure for this. We let you integrate deferred payment options directly into your B2B OTA platform. This makes it easy for your agencies to offer these payment choices to their clients. It's about giving customers more flexibility, which leads to higher uptake of essential services. How Fliinow Makes It Easy for Your OTA Integrating deferred payments might sound complicated, but Fliinow keeps it simple. You offer the payment options, and your agencies pass them on. We handle the technical side, connecting you to various payment solution providers without you needing to manage individual contracts or integrations. This means your OTA avoids any financial risk. Fliinow manages the relationships with the payment providers. You receive the full payment for the insurance and extras upfront, as if the customer paid cash. The payment provider handles the customer's instalments directly. Your business cash flow stays healthy and predictable. Tangible Benefits for Your B2B OTA and Agencies Let's talk about what this means for your business. When you make it easier to buy, people buy more. This isn't just theory; we see it in real numbers. Offering deferred payments can significantly impact your key metrics. Increased Conversion and Average Order Value When the total price is broken down, extras become less daunting. Customers are more likely to add travel insurance, even if it adds, say, 50-150€ to their total. Instead of ditching the insurance, they simply spread the cost. This often leads to a +18-25% increase in conversion rates for these add-ons. This directly boosts your average order value (AOV). For example, if a typical travel insurance policy costs 80€, and you sell 20% more, that's a direct gain. Your agencies also earn more commission, which keeps them happy and loyal. Reduced Cart Abandonment A significant percentage of potential sales are lost at the checkout stage. Sometimes, it’s just the final push of adding extras that tips a customer over the edge. By offering deferred payment plans (e.g., 3, 6, or 9 monthly payments), you remove a major barrier. Imagine a travel insurance p